Continental Chicago

now in its one-hundred-and-eightieth year

The City Beautiful That Day

Michigan Avenue in 1951 (Courtesy of the National Archives via the Commons on Flickr)

I love this old photograph looking south on Michigan Avenue toward the Jewelers Building, taken in 1951.  It’s surprising how little this particular stretch of Michigan Avenue has changed in the succeeding decades (though note the lack of development to the east of Michigan on Wacker). Thank goodness for the widening of the Avenue into a plaza this point, which preserves one of the city’s most distinctive vistas.

We can only imagine the visual impact that that enormous Seagram’s sign would have had at night, unless someone out there has an old home movie they’d like to share. . . .

Image: from this source.

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2 comments on “The City Beautiful That Day

  1. Susan Barsy
    December 14, 2012

    It certainly was. And there were massive signs like the Seagram’s one elsewhere in the city, too. I remember some very lurid ones that used to be in the Loop. . . .

  2. Sam Dune
    November 6, 2012

    Nice picture-whoever took this had a good eye–and a good camera . . . .Yes, east of the Ave really was empty then, wasn’t it?

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